Saving Our American Auto Industry One Generation At A Time

The biggest challenge facing our indigenous automobile manufacturers is creating new customers out of the youngest generation. The Baby Boomers really got the car bug bad growing up in 50’s on through the 70’s. As we got older, our appetites for foreign cars grew. Gen Xer’s really got the foreign car bug to the point that during the 90’s it really put the hurts to the US industry. Gen Yer’s are all fired up about modifying their Honda’s, Toyota’s, etc which by the way helps the aftermarket industry. There is nothing wrong with the Asian cars, the make a very good product. But, by swaying my kids to take a look at the American car scene, I hope to do my part in reviving it. Chrysler really started firing things up a few years ago when they built the PT Cruiser. It helped put the spotlight back on to American ingenuity. Next came the retro styled Ford Mustang. Wow, what a beautiful automobile. And Ford is doing it right by leaving the design wide open to the aftermarket. Chrysler came out with the Charger, Chevrolet with the SSR and a lot more to come. I was reading an article in the latest edition of Motor Trend where Chrysler built a concept Dodge Challenger. Everything old is new again. The designs immediately appeal to us Baby Boomers. I am seeing the younger generations starting to salivate at the chance to get their hands on them too! Did you catch a look at the concept Camaro? The pony car wars are heating up again. People are starting to get all giddy about the Big 3 products once more. It’s a great time to be alive and motoring in the good old USA once again. Write to you Congressman and tell them to vote for a new national holiday. Let’s call it American Car Revolution Day. The day we regain dominance in the Auto Industry.

Lloyd signing out….now go down to your local GM, Ford or Chrysler dealers and show your kids what real cars are.